QUENCH YOUR DRAGON THIRST.
Timeless flavours, endless adventures.
A limited-time blockbuster collaboration between Yeo’s invigorating drinks and How to Train Your Dragon, designed to spark adventure and drive sales. Each pack ignites excitement and inspires consumers to follow their own convictions. Combining bold flavors with the franchise’s spirit of friendship and discovery, the campaign created an immersive retail-tainment experience with collectible packs and eye-catching POSM, boosting in-store visibility and forging emotional connections across generations.
Service
Concept, Key Visual, POSM, Social Content & Activation Ideas
Markets
Client
APAC
Yeo's
Year
2025
INSIGHT
Universally invigorating drinks for wish fulfilling wondrous adventures! Consumers crave experiences that delight the senses and inspire personal growth, seeking moments of adventure, connection, and triumph that make every sip feel meaningful.
