UNWRAP THE FESTIVE FLAVOURS
Festive vibes worth hunting for.
Ho ho ho! Burger King is celebrating this festive season with the top favourite flavour in APAC, the cheese and caramel! How can we make our cheesy ring burgers irresistible and get people excited to try them amid all the holiday buzz in Singapore?
We launched an influencer-led campaign that teased curiosity through playful Reels and Stories, while hiding golden tickets inside burgers to turn every meal into a festive surprise. To extend the buzz, we activated a clever FOOH (Fake Out-of-Home) campaign and a social story relay, inviting audiences to uncover the magic themselves. Snackable content highlighted new menu items and encouraged participation, driving both engagement and footfall.
Christmas is all about giving! But don’t let the stress of buying for others take the joy out of giving. It’s the season of giving—but don’t forget about the getting. Take a break from wrapping presents and unwrap the festive flavours.
Service
Concept, Key Visual, Social & KOL Activation, PR Press Kit, Packaging Design, 4D Anamorphic Video, Product Video
Market
Client
Singapore
Burger King
Year
2024
INSIGHT
Many are turning to a new trend in comfort foods—little treats that provide a delightful escape and mood boost. Research shows 75% of consumers seek snacks to improve their mood, while 74% want treats to boost their energy. Boost the festive cheer by serving up exciting, indulgent 'little treats' that will spark the perfect holiday vibe.
The Gift That Keeps On Giving.
A gift within a gift. Burger King PR press kit of the Cheesy Burgers and Starbuys in a very Christmassy gift box delivered to 1 KOL + 10 KOCs.
