ANESSA x WATERBOMB KOREA
The ultimate UV suncare protection.
Anessa x Waterbomb Korea premier water-themed music festival, attracting thousands of sun-exposed, high-energy attendees. The festival is a platform to showcase Anessa’s expertise in sun protection and age-defying skincare through a memorable, immersive experience.
Anessa drove awareness and product trial through a two-level interactive space, reinforcing its position as the go-to sun protection and anti-aging brand.
Service
Concept, Consumer Journey & Engagement Activities, Spatial Design
Market
Client
Year
Korea
Anessa
2025
INSIGHT
Active Sun Protection Meets Lifestyle: Consumers want skincare that fits seamlessly into their active, outdoor lifestyles. By engaging festival-goers in a high-energy, sun-exposed environment, Anessa demonstrates that its products deliver reliable protection without compromising fun or performance, reinforcing its distinction as a must-have for summer activities.
